Tyler Cooper is a San Francisco-based user acquisition expert who specializes in driving customer growth at scale for mobile applications. Tyler is a graduate of Tufts University where he received a BA in Economics. Tyler launched his career in Boston as the first performance marketing hire for the Fiksu marketing agency, learning the ins and outs of mobile user acquisition from one of the earliest pioneers in that space. Tyler’s later experience includes managing a diverse portfolio of mobile games at Betable and the Walt Disney Company. Currently, Tyler is the Head of User Acquisition at TextNow, Inc. where he manages digital marketing campaigns across the iOS and Android mobile ecosystems. In his first year at TextNow, the daily active user base doubled and the TextNow app broke into the top 20 in the Google Play Store.